Over forty years ago, Jack Porter and Bill Novelli realized that classic marketing disciplines could be reapplied to public relations communications to make a positive social impact on the world. We like to say that we pioneered communications for behavior change. Through the years, we have never veered from the idea that smart and nimble messaging driven by a deep understanding of our target and market challenges can influence the audiences who matter most to our clients.
How We Work
A fully integrated, global team works together to solve your business challenges.
- Business Leadership
- Strategic Planning
- Content Strategy
- Reputation Management
- Integrated Execution
- Analytics and Measurement
Develop a deep understanding of the industry and your business to look beyond the “ask” for the best solution to your business and marketing challenges.
Understand the audience, brand and environment; interrogate the research; discover unexpected, provocative insights; and build bold strategies against them.
From our own syndicated PNStyles database to large-scale, custom studies, we conduct research that provides insights into audiences and measures the impact of our campaigns.
Develop insight-driven campaigns for maximum audience engagement, including shareable content creation, experiential marketing, social media campaigns and digital experiences.
Navigate complexity to find where audiences are and engage them in measurable ways through earned, owned and paid channels.
Use our proprietary model, insights and processes to help build reputation equity and achieve corporate goals. Minimize exposure to negative publicity before it happens with custom crisis plans and specialized simulations to prepare for the real thing.
With a full range of expertise and services, execute multichannel, cross-geographical campaigns flawlessly.
Analytics and Measurement
Combine proprietary algorithms with human analysis to dig through big data that helps build, engage and influence while constantly measuring results and optimizing campaigns.
A Few of Our Clients
We partner with industry leaders in four practice areas to make positive impacts on their customers.
- Consumer Brand
- Global Health + Wellness
- Food and Nutrition
Chief Executive Officer
Recognized for his ability to focus on long-term strategic opportunities as well as his tactical and interpersonal leadership skills — Porter Novelli Chief Executive Officer, Brad MacAfee, draws from more than 25 years of public relations experience in both agency and corporate positions.
Chief Operating Officer
Nick Propper focuses on ensuring the agency evolves ahead of the needs of our clients in this volatile global economy. Nick is challenging every corner of the agency to innovate, integrate and collaborate fiercely to put world-class, game-changing thinking in front of our clients.
Chief Financial Officer
Patrick Resk draws from years of executive experience to lead, guide and manage the financial strategy and health of Porter Novelli’s global network. Patrick recognizes the strategic opportunities for the organization that drive measurable, meaningful results.
Chief Talent Officer
Mindy Gikas is motivated by a passion for talent and experience in a myriad of industries. Mindy looks beyond “what is” to ask “what if” as she strives to make Porter Novelli the most passionately recommended agency in the world. Mindy and her global talent team strive to leave a positive impact in all they do.
Executive Vice President, Global Business Development and Marketing
Kate Cusick believes that Porter Novelli can claim a unique position in the marketplace, at the intersection of engagement and influence, to make a measurable impact for our clients. She is always seeking the best opportunities for us to partner with companies that share our vision while surpassing their business goals.
President, North America
Jennifer Swint ensures we deliver client service excellence by building “best team” solutions. Drawing upon nearly 30 years of experience helping clients navigate tough issue and reputational challenges, Jennifer pushes teams to find the intersection of policy, business and societal issues.
President, Latin America
In more than 20 years at Porter Novelli, Karen Ovseyevitz now leads 18 offices in the region and has built one of the most successful agencies in Latin America. Karen is focused on innovation and results for our clients, with a focus on people and culture. Our offices have been highly recognized for client service, strategic thinking, agility and impact.
President, Asia Pacific
Multilayered teams, channels, programs and countries are what Angie Schneider has been specializing in during her 16 years with Porter Novelli. Angie oversees reputation and engagement programs for technology, consumer and corporate clients and knows how to build the right teams that work for multinational companies looking to grow in this exciting region.
Partner, Global Technology Practice Lead
Rich Cline has been in the public relations and communications industry for more than two decades, acting as speechwriter for CEOs, chief message architect for dozens of emerging enterprises and investor relations liaison to top Silicon Valley brands. Rich was selected as one of PRWeek’s “40 Under 40” and has been listed as Who’s Who in the Silicon Valley Business Journal twice. Before his career in communications, Rich was an award-winning journalist.
Partner, Global Health & Wellness Lead
Paul George is highly regarded for his ability to anticipate client needs and lead integrated teams through complex advocacy, market access and media campaigns. Paul has experience in more than 20 therapeutic areas and multiple health care sectors at global, regional and local levels and believes fiercely that the secret to success is hard work and collaboration
Executive Vice President, Global Creative Lead
Megan King cut her teeth in the advertising world but has found her legs in integrated communications. As someone who has held nearly every role in the agency — account service, paid media, creative — she understands that a strong idea properly placed and rooted in the intersection of a powerful insight and a client’s business needs can be a powerful agent for behavior change. She and her global team are fueled by imagination, curiosity and ingenuity that ignite innovative, results-driven campaigns for clients.
Executive Vice President, Global Reputation Management
Sean Smith has a unique understanding of today’s volatile business environment, from the sky-high expectations people have of businesses, to how public opinion is actually formed. Sean has served at the highest levels of national politics and government and understands how to build campaigns that reach the right target audience to change opinions.
Catherine (Carrie) Schum
Executive Vice President, Strategic Planning
Carrie Schum leads the Strategic Planning, Analytics and Research Group. Her role is to create the strategies that unite communications programs, ensure they are executed as planned and oversee the research that helps ensure a program will deliver results. Carrie spent 10 years as a member of the health care team and has deep background in issues such as tobacco control, vaccine safety and premature birth. She is regularly sought as a speaker and author on communications research and measurement.
Senior Vice President, Analytics
James O’Malley leads Porter Novelli’s analytics team helping clients use data to uncover audience insights, shape communications plans and evaluate the effectiveness of public relations. James received a 2014 PRWeek Award for Best Use of Analytics and was named a PR News 2012 Rising Star. He is a member of the International Association for Measurement and Evaluation of Communications (AMEC). He regularly is published and quoted and has spoken on the topics of social media, data and analytics.