OUR HERITAGE

Over forty-five years ago, Jack Porter and Bill Novelli opened our doors – and people’s eyes and minds – with a company driven by the idea that the art of communication could advance society.

They looked for clients willing to find their purpose – and in doing so, achieve better results than they thought possible.

Today, we continue to build that bridge between business imperatives and cultural goals

We inspire brands to think higher.

To make a difference.

To leave a legacy.

To create a movement.

We’ve been transforming behavior since 1972.

How We Work

A fully integrated, global team works together to solve your business challenges.

A Few of Our Clients

We partner with industry leaders in four practice areas to make positive impacts on their customers.

  • Technology
  • Food & Nutrition
  • Health & Wellness
  • Purpose
  • Reputation Management

Our technology practice is relentless in identifying and understanding the coming landscape and trends. We believe tech for good can disrupt markets and change how we interact with the world. We have B2B, Consumer Tech, Enterprise Tech, Telecommunications/Mobility and SMB experience. Our Voce Communications, located in the epicenter of all things tech, boasts insights into dozens of industries and has two decades of tech expertise.


We have been at the heart of the food and nutrition industry since 1972. As the agency who pioneered the first Food Guide Pyramid, our food & nutrition experts have always operated at the focal point of food policy, research, trends and innovations to change behavior. Today we have deep experience in agriculture, associations, nutrition, and the beverage and restaurant industries as core capabilities.

Our health & wellness practice comprises over 200 experts in more than 30 cities worldwide. We are the agency that launched the first Anti-Tobacco campaign. We have been working on the HIV/AIDS crisis for decades. We are experts in aging and its effect on society. We work across the entire health ecosystem for patients. We share knowledge across borders, apply the best worldwide talent to client problems and manage business seamlessly across geographies. Our extensive knowledge about developed and developing markets allows us to create programs that are globally relevant and locally sensitive.


We believe Purpose is more than just a mission statement or a commitment of values.

Purpose defines an organization’s authentic role and value in society and allows it to simultaneously grow its business and positively impact the world. Our Purpose Practice is powered by Cone Communications. With 100 subject matter experts and 80 years of combined experience around the world, we are the experts in the space with the passion to make a difference.

In today’s volatile business climate, few companies have the reputation that they want or deserve. Porter Novelli is changing the face of corporate communications with an innovative approach rooted in reputation management. We help clients manage their narrative and safeguard trust with customers, employees, partners, regulators and the other audiences that matter most.

Awards

When you create work with positive, meaningful and long-term impact, the industry notices.

Our Leaders

BRAD MACAFEE

Chief Executive Officer

Recognized for his ability to focus on long-term strategic opportunities as well as his tactical and interpersonal leadership skills — Porter Novelli Chief Executive Officer, Brad MacAfee, draws from more than 25 years of public relations experience in both agency and corporate positions.

NICK PROPPER

Chief Operating Officer and Chief Client Officer

Nick Propper focuses on ensuring the agency evolves ahead of the needs of our clients in this volatile global economy. Nick is challenging every corner of the agency to innovate, integrate and collaborate fiercely to put world-class, game-changing thinking in front of our clients.

PATRICK RESK

Chief Financial Officer

Patrick Resk draws from years of executive experience to lead, guide and manage the financial strategy and health of Porter Novelli’s global network. Patrick recognizes the strategic opportunities for the organization that drive measurable, meaningful results.

KATE CUSICK

Executive Vice President, Global Business Development and Marketing

Kate Cusick believes that Porter Novelli can claim a unique position in the marketplace, at the intersection of engagement and influence, to make a measurable impact for our clients. She is always seeking the best opportunities for us to partner with companies that share our vision while surpassing their business goals.

JENNIFER SWINT

President, North America

Jennifer Swint ensures we deliver client service excellence by building “best team” solutions. Drawing upon nearly 30 years of experience helping clients navigate tough issue and reputational challenges, Jennifer pushes teams to find the intersection of policy, business and societal issues.

KAREN OVSEYEVITZ

President, Latin America

In more than 20 years at Porter Novelli, Karen Ovseyevitz now leads 18 offices in the region and has built one of the most successful agencies in Latin America. Karen is focused on innovation and results for our clients, with a focus on people and culture. Our offices have been highly recognized for client service, strategic thinking, agility and impact.

PAUL GEORGE

Partner, Global Health & Wellness Lead

Paul George is highly regarded for his ability to anticipate client needs and lead integrated teams through complex advocacy, market access and media campaigns. Paul has experience in more than 20 therapeutic areas and multiple health care sectors at global, regional and local levels and believes fiercely that the secret to success is hard work and collaboration.

SEAN SMITH

Executive Vice President, Global Reputation Management

Sean Smith has a unique understanding of today’s volatile business environment, from the sky-high expectations people have of businesses, to how public opinion is actually formed. Sean has served at the highest levels of national politics and government and understands how to build campaigns that reach the right target audience to change opinions.

Carrie Schum

Executive Vice President, Strategic Planning

Carrie Schum leads the Strategic Planning, Analytics and Research Group. Her role is to create the strategies that unite communications programs, ensure they are executed as planned and oversee the research that helps ensure a program will deliver results. Carrie spent 10 years as a member of the health care team and has deep background in issues such as tobacco control, vaccine safety and premature birth. She is regularly sought as a speaker and author on communications research and measurement.

Soon Mee Kim

Executive Vice President, Global Diversity & Inclusion

Soon Mee works in partnership with Global CEO Brad MacAfee to evaluate, implement and develop policies, practices and programs that promote diversity, inclusion and accelerate innovation at Porter Novelli. A dreamer and a doer, she is passionate about workplace culture, developing talent, counseling clients, and creating campaigns, products and services for organizations focused on innovation and social impact.

MELISSA TAYLOR

Partner, Global Learning & Development

Melissa is responsible for leading learning and development for the firm globally, driving the agency’s broad-based learning agenda for continued innovation and impact. In addition to over two decades of experience in social marketing, strategic planning, message development and positioning, she also brings 25 years of teaching experience to her role.

JANA THOMAS

Executive Vice President, Global Organizational Change & Effectiveness

Jana is working to embrace our diverse talent and drive more meaningful collaboration for our work, our clients and our talent.  As someone who has pursued a nonlinear career path, she believes in the potential that comes from divergent perspectives and experiences. In 2007, she was named Top 40 Under 40 by the Atlanta Business Chronicle and has been a member of the board of Georgia State University’s School of Public Health since 2014.

ALISON DASILVA

Executive Vice President, Cone Communications

Alison’s expertise spans strategic planning, philanthropy, employee engagement, public/private partnerships, stakeholder engagement and sustainability communications. Her passion is grounded in uncovering insights that help organizations create breakthrough, purposeful communications to deliver a business, brand and societal return.

Omnicom Public Relations Group

OPRG is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

Our Leaders

Brad MacAfee

Chief Executive Officer

Recognized for his ability to focus on long-term strategic opportunities as well as his tactical and interpersonal leadership skills — Porter Novelli Chief Executive Officer, Brad MacAfee, draws from more than 25 years of public relations experience in both agency and corporate positions.

Nick Propper

Chief Operating Officer

Nick Propper focuses on ensuring the agency evolves ahead of the needs of our clients in this volatile global economy. Nick is challenging every corner of the agency to innovate, integrate and collaborate fiercely to put world-class, game-changing thinking in front of our clients.

Patrick Resk

Chief Financial Officer

Patrick Resk draws from years of executive experience to lead, guide and manage the financial strategy and health of Porter Novelli’s global network. Patrick recognizes the strategic opportunities for the organization that drive measurable, meaningful results.

Kate Cusick

Executive Vice President, Global Business Development and Marketing

Kate Cusick believes that Porter Novelli can claim a unique position in the marketplace, at the intersection of engagement and influence, to make a measurable impact for our clients. She is always seeking the best opportunities for us to partner with companies that share our vision while surpassing their business goals.

Jennifer Swint

President, North America

Jennifer Swint ensures we deliver client service excellence by building “best team” solutions. Drawing upon nearly 30 years of experience helping clients navigate tough issue and reputational challenges, Jennifer pushes teams to find the intersection of policy, business and societal issues.

Karen Ovseyevitz

President, Latin America

In more than 20 years at Porter Novelli, Karen Ovseyevitz now leads 18 offices in the region and has built one of the most successful agencies in Latin America. Karen is focused on innovation and results for our clients, with a focus on people and culture. Our offices have been highly recognized for client service, strategic thinking, agility and impact.

Paul George

Partner, Global Health & Wellness Lead

Paul George is highly regarded for his ability to anticipate client needs and lead integrated teams through complex advocacy, market access and media campaigns. Paul has experience in more than 20 therapeutic areas and multiple health care sectors at global, regional and local levels and believes fiercely that the secret to success is hard work and collaboration

Sean Smith

Executive Vice President, Global Reputation Management

Sean Smith has a unique understanding of today’s volatile business environment, from the sky-high expectations people have of businesses, to how public opinion is actually formed. Sean has served at the highest levels of national politics and government and understands how to build campaigns that reach the right target audience to change opinions.

Carrie Schum

Executive Vice President, Strategic Planning

Carrie Schum leads the Strategic Planning, Analytics and Research Group. Her role is to create the strategies that unite communications programs, ensure they are executed as planned and oversee the research that helps ensure a program will deliver results. Carrie spent 10 years as a member of the health care team and has deep background in issues such as tobacco control, vaccine safety and premature birth. She is regularly sought as a speaker and author on communications research and measurement.

Melissa Taylor

Partner, Global Learning & Development

Melissa is responsible for leading learning and development for the firm globally, driving the agency’s broad-based learning agenda for continued innovation and impact. In addition to over two decades of experience in social marketing, strategic planning, message development and positioning, she also brings 25 years of teaching experience to her role.

Soon Mee Kim

Executive Vice President, Global Diversity & Inclusion

Soon Mee works in partnership with Global CEO Brad MacAfee to evaluate, implement and develop policies, practices and programs that promote diversity, inclusion and accelerate innovation at Porter Novelli. A dreamer and a doer, she is passionate about workplace culture, developing talent, counseling clients, and creating campaigns, products and services for organizations focused on innovation and social impact.

Jana Thomas

Executive Vice President, Global Organizational Change & Effectiveness

Jana is working to embrace our diverse talent and drive more meaningful collaboration for our work, our clients and our talent.  As someone who has pursued a nonlinear career path, she believes in the potential that comes from divergent perspectives and experiences. In 2007, she was named Top 40 Under 40 by the Atlanta Business Chronicle and has been a member of the board of Georgia State University’s School of Public Health since 2014.