Over forty years ago, Jack Porter and Bill Novelli realized that classic marketing disciplines could be reapplied to public relations communications to make a positive social impact on the world. We like to say that we pioneered communications for behavior change. Through the years, we have never veered from the idea that smart and nimble messaging driven by a deep understanding of our target and market challenges can influence the audiences who matter most to our clients.
As the agency that pioneered social marketing, we've been motivating people to change deeply ingrained behaviors and beliefs for more than 40 years.
Vaseline partnered with one of the largest tattoo parlors in Brazil and the Santa Paula Institute of Oncology to give these women a very special tattoo to complete their reconstructive surgery.
For T-Mobile’s first time treading the April Fools’ day waters, we delivered shareable content that won big kudos and top media coverage (second to only Google): Include pets in a family plan for $10/month.
We unveiled the world’s first “Blended Reality” ecosystem in the launch of HP’s 3D printer.
We created a “true original” by capitalizing on the knit-bombing movement for 7UP’s rebranding campaign and covered an iconic bus with a custom made knit wrap to tour around London.
With the viral success of the Ice Bucket Challenge, we have helped The ALS association develop strategies to educate the millions of new supporters and sustain interest in the cause.
This epic prank secretly re-plumbed one (lucky) New Zealander’s house so that every tap dispensed chilled beer. Within 24 hours the YouTube video had over one million views; within days it had reached over 317 million globally.
We created the largest launch in Sony history with hundreds of fans lined up at stores for the midnight delivery of PLAYSTATION 3 via armored car, all clamoring to purchase one of the first systems sold in North America.
The publication became one the best-selling books of the year (600,000 copies in four months).
We helped Mexican men overcome the erectile dysfunction taboo, engage in conversation with their partners and visit physicians to be diagnosed.
In addition to helping the CDC reduce the number of HIV transmissions in the U.S. the campaign went on to win 19 awards including PRWeek’s 2008 Public Sector Campaign of the Year.
We made M&M’s new purple color a pop culture phenomenon by staging the first global promotion in company history.
We organized the World Summit Against Cancer, which renewed global commitment to the prevention and treatment of cancer in the next millennium.
And in ten years of support grew it to 10,000 members, 2 billion devices.
Launched the “truth” an anti-tobacco program empowering teens to rebel against the tobacco industry’s deceptive marketing practices, producing the largest single-year decline in teen smoking in the U.S. in nearly 20 years.
With the Rx-to-OTC switch, GlaxoSmithKline’s Nicorette nicotine gum and NicoDerm CQ nicotine patch led the creation of a new OTC drug category in the U.S. in smoking cessation.
We changed nutrition education in America with the creation of the Food Guide Pyramid on behalf of the USDA. Years later, in 2005 we updated the food guidance system with MyPyramid.gov.
As a result of this media launch for National Cancer Institute the percentage of Americans who knew they should eat 5 or more servings of fruits and vegetables a day increased fivefold—from 8 to nearly 40 percent.
This first razor to have spring-loaded blades launched in 19 countries across North America and Europe, opening a new era in the razor marketplace.
We helped Coleco introduce one of the most famous arcade games of all time—a 1980s icon of pop culture—forever changing the way kids play.
Now known as First New York Bank for Business, we launched this bank in NY to serve the financial needs of women entrepreneurs.
Jack Porter and Bill Novelli launched the agency based on the game-changing idea of applying marketing practices to communications aimed at public health and social issues.
We believe Purpose is more than just a mission statement or a commitment of values. Purpose defines an organization’s authentic role and value in society and allows it to simultaneously grow its business and positively impact the world. Our Purpose Practice is powered by Cone. With 100 subject matter experts and 80 years of combined experience around the world, we are the experts in the space with the passion to make a difference.
Today, corporations and executives exist in a world of higher expectations. We provide our clients the tools to be resilient, the ability to turn skeptics into loyalists, the capacity to inspire the advocacy of employees, and all while creating enduring value. It is our job to articulate the right identity, bring discipline to the reality of always-on communications, and be the smart and agile partner in a constantly changing landscape.
Our health & wellness practice comprises over 200 experts in more than 30 cities worldwide. We are the agency that launched the first Anti-Tobacco campaign. We have been working on the HIV/AIDS crisis for decades. We are experts in aging and its effect on society. We work across the entire health ecosystem for patients. We share knowledge across borders, apply the best worldwide talent to client problems and manage business seamlessly across geographies. Our extensive knowledge about developed and developing markets allows us to create programs that are globally relevant and locally sensitive.
We have been at the heart of the food and nutrition industry since 1972. As the agency who pioneered the first Food Guide Pyramid, our food & nutrition experts have always operated at the focal point of food policy, research, trends and innovations to change behavior. Today we have deep experience in agriculture, associations, nutrition, and the beverage and restaurant industries as core capabilities.
Our Innovation Practice (formerly the Technology Practice) helps clients drive value through innovation for social and environmental benefit. We recognize the power of leveraging technology as a platform for disruption and mobilization to help customers, investors, partners, communities, governments, and employees create a regenerative and sustainable world. Our expertise spans the B2B and consumer sectors.
A fully integrated, global team works together to solve your business challenges.
We partner with industry leaders in four practice areas to make positive impacts on their customers.
When you create work with positive, meaningful and long-term impact, the industry notices.
OPRG is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
