Partnering for Change at Scale and the Sustainability Engagement Spectrum
by Porter Novelli
Living more sustainably is an aspiration for almost everyone – study after study tells us consumers want to make choices that are better for people and planet. But there is a big gap between intention and action.
At the 2022 Sustainable Brands Conference, Porter Novelli shared research from its latest study: “Examining the Gap Between Say + Do.” The research revealed that there is a spectrum of intention related to sustainability engagement, from those who will “do nothing” in the face of climate change, to those who believe sustainability isn’t just a set of choices, but a way of life.
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